Hello Agnès, could you introduce yourself in a few words?
Hello, my name is Agnès and I am the founder of Enfance Paris , a brand that I created at the end of 2014. I live in Paris and I am the mother of 2 children. Before Enfance Paris I worked in many different jobs, first in press relations, then I joined the marketing of wines from the family vineyard, to finally work in the world of decoration and photography.
When my children were born, I was disappointed by the infant cosmetics on the market which did not meet my expectations. It was following this observation that I began to imagine the first botanical and expert formulas from Enfance Paris.
Could you introduce your brand?
Enfance Paris is a line of organic care of excellence adapted to the specific requirements of children's skin, from birth to adolescence. We are very proud to have been the first to have developed exclusive, uncompromising, innovative and certified organic formulas according to the age of the child.
Each ingredient present in our formulas is carefully selected based on its benefits for the skin or hair . No more superfluous ingredients, we only offer clean treatments with short formulas, respectful of the epidermis and with optimal effectiveness.
Made in France and Vegan , our treatments are part of an elegant and poetic French universe.
Why did you decide to create Enfance Paris?
I know these ailments well since I myself have always had atopic skin. When my daughter was born, I realized my baby shared the same concerns.
After searching for a long time how to relieve it, I noticed that no product on the market suited it, nor reassured me. I then confided in a family friend, a researcher in phytocosmetology and phytochemistry , affectionately nicknamed “the druid”. He gave me a very elaborate botanical recipe to concoct a treatment... but not everyone is a Druid.
I asked him to take care of the remedy and very quickly offered to collaborate with me. Thanks to our will and our knowledge, the first soaps saw the light of day at the end of 2014. Enfance Paris was born.
Who are your products aimed at?
Enfance Paris is aimed at parents keen to pass on to their family respect for health and nature , with good habits and the products that go with them.
Could you tell us about your flagship product?
We have two flagship products: our Cleansing Gel and Eau de Toilette . I think this stems from the fact that these two products not only speak to children, but to the whole family.
The Cleansing Gel is as effective for babies as for parents, the Eau de Toilette can go on baby's laundry, but also be used by mother... These two products are therefore those which speak to the greatest number of people within the family , which makes them successful!
How did you meet Mellipou?
I met Marie shortly after our launch. We had a friend in common: Marjorie, the owner of Saintes Chéries, a super pretty decoration boutique in the 10th arrondissement of Paris.
I confided a lot of my business creation concerns to Marjorie. It was she, knowing us both, who had the good idea to introduce us. I found the concept of graphic-looking mobiles with cool and trendy music great.
I also immediately appreciated Marie for her kindness and generosity, and since then we have always met with great pleasure either in the neighborhood or at trade shows.
You can now go to the Enfance Paris website and take advantage of the code MELLIPOU which will offer -20% on the entire site for 3 months .
